About the WTM 2026 Exhibition in London
WTM 2026 London (World Travel Market London) will take place from 3–5 November 2026 at ExCeL London in London, United Kingdom. WTM 2026 London describes itself as the world’s most influential travel and tourism event, bringing together destinations, tourism boards, travel companies, hotels, airlines, technology providers, buyers, government representatives and other travel-industry professionals from around the world.
Event: WTM 2026 London – World Travel Market London
Dates: 3–5 November 2026
Venue: ExCeL London, London, United Kingdom
Industry: Travel, Tourism, Hospitality, Destination Marketing, Travel Technology & Experiences
Official WTM London 2026 Website
WTM 2026 London acts as a global marketplace where travel professionals meet to source products, negotiate partnerships, discover destinations, exchange industry knowledge and develop new business. For 2026, the organiser promotes a community spanning 180+ countries, 4,000+ global exhibitors, 5,500+ buyers and more than 46,000 attendees. The event is particularly important for destinations and travel businesses seeking international distribution, partnerships and brand exposure within the global tourism industry.
Why can you not miss exhibiting at the WTM 2026 London Exhibition?
WTM 2026 London provides exhibitors with access to one of the world’s most concentrated gatherings of travel buyers, tourism decision-makers and industry professionals.
The organiser expects 5,500+ senior buyers who are actively sourcing products and partners. WTM 2026 London also associates the show with approximately £2.2 billion in annual industry deals, making the event particularly commercially focused rather than simply a destination showcase.
For destinations, hotels, airlines, DMCs, travel technology companies and tourism operators, exhibiting provides an opportunity to present your brand directly to professionals capable of establishing new distribution channels and commercial partnerships.
WTM 2026 London is also highly international. More than 180 countries are represented, giving exhibitors the opportunity to develop relationships across Europe, Asia, the Middle East, Africa, the Americas and other major tourism markets.
Why exhibit at the WTM 2026 London?
Meet Thousands of International Travel Buyers
One of WTM 2026 London’s strongest commercial advantages is its buyer network.
More than 5,500 world-class buyers are expected at WTM London, creating opportunities for exhibitors to meet professionals with direct purchasing and sourcing responsibilities.
This is particularly valuable for companies looking for tour operators, distribution partners, destination partners, technology buyers and international business opportunities.
Generate High-Value Business Leads
WTM is designed around B2B interaction.
Exhibitors can use their stands for scheduled meetings, presentations, negotiations, networking and product demonstrations, turning the exhibition floor into a temporary international sales platform.
For companies looking to enter new geographic markets, WTM can provide access to potential partners from multiple countries without requiring separate business-development trips.
Build International Brand Awareness
With thousands of exhibitors competing for attention, WTM provides significant opportunities for destinations and travel brands to strengthen their international presence.
The organiser also highlights access to a large global travel-media community as a key benefit for exhibitors, providing opportunities for additional brand and destination exposure.
Launch New Destinations, Products and Experiences
WTM 2026 London is an effective environment for launching:
- New tourism destinations and campaigns
- Hotels and resorts
- Travel packages and itineraries
- Airline routes
- Tourism attractions
- Travel experiences
- Destination management services
- Travel technology platforms
- Tourism investment projects
- New B2B partnerships
A well-designed exhibition stand gives exhibitors a physical environment where these products and experiences can be presented to international buyers.
Network With Global Tourism Decision-Makers
WTM 2026 London attracts not only commercial travel companies but also senior public-sector stakeholders.
Its audience includes government representatives and tourism ministers alongside international buyers, tourism boards, suppliers and industry leaders.
This makes the show particularly important for national tourism organisations, convention bureaus, destination authorities and country pavilions seeking to strengthen international tourism relationships.
What products will be displayed during the WTM 2026 event?
Tourism Boards & Destinations
National and regional tourism boards showcase destinations, cultural attractions, tourism campaigns, investment opportunities, events and new travel experiences.
Country and destination pavilions are particularly prominent at WTM 2026 London, often bringing together tourism boards with local hotels, airlines, DMCs, attractions and tour operators.
Hotels, Resorts & Accommodation
Accommodation providers can include:
- International hotel groups
- Independent hotels
- Luxury resorts
- Boutique hotels
- Serviced apartments
- Villas
- Hostels
- Alternative accommodation providers
- Hotel representation companies
Accommodation is also a major product category in WTM 2026 London’s exhibitor directory.
Airlines, Cruises & Transportation
Visitors can meet airlines, cruise operators and other transportation providers looking to establish partnerships, promote routes and expand their distribution networks.
Tour Operators & Destination Management Companies
DMCs and tour operators showcase destination packages, excursions, group travel programmes, corporate travel services, MICE solutions and customised travel experiences.
Travel Technology
Technology will be a particularly important element of WTM 2026 London.
WTM 2026 London brings together companies developing technology for the travel industry, with the organiser highlighting AI, big data and IoT among the technologies influencing the sector.
Solutions can include booking platforms, reservation systems, distribution technology, payment systems, revenue-management tools, data platforms and digital travel services.
Tourism Experiences & Attractions
Adventure tourism, cultural experiences, wellness travel, sports tourism, food tourism, attractions, activities and entertainment experiences are also represented.
WTM 2026 London’s TrendFest further highlights emerging traveller interests through cultural and experiential showcases spanning areas such as food, wellness, sport and adventure.
Why Should You Visit WTM 2026 London?
WTM 2026 London is valuable for travel professionals who want to source suppliers, discover destinations, establish partnerships and understand where the global tourism market is heading.
Visitors can meet more than 4,000 global exhibitors and connect with a wider community of more than 46,000 travel professionals from over 180 countries.
The show allows visitors to compare destinations and suppliers, meet existing business partners face-to-face and identify new opportunities across multiple markets during a single trip to London.
WTM 2026 London also provides educational and strategic content. Registered visitors can access industry insights including the 2026 WTM Global Travel Report, while the wider programme addresses developments affecting the future of tourism.
For travel agencies, tour operators, tourism boards, hotels, airlines, DMCs, MICE professionals, travel buyers, investors and technology companies, WTM London provides both commercial and strategic value.
Connect with the best exhibition stand company in London
For companies planning a sponsored presence, exhibition booth or branded activation at WTM 2026 London, working with an experienced exhibition stand builder in London can simplify the entire preparation process. Wingspan International provides exhibition booth design, fabrication, installation and project management services for local and international exhibitors participating in events across United Kingdom.
From initial concept development through onsite installation, Wingspan International can provide an integrated exhibition design and build solution in London.
Our services include custom exhibition booth design, 3D visualisation, booth fabrication, graphic production and branding, lighting and AV coordination, furniture and equipment coordination, logistics, installation, onsite supervision and dismantling.
For overseas exhibitors in particular, having a local exhibition contractor means you can coordinate your booth requirements through a single project team familiar with exhibition delivery in London. Whether you require a minimal corporate meeting space, technology showcase, premium hospitality environment or fully customised exhibition booth, Wingspan International can develop a solution around your brand, objectives and allocated space.
Reach out to our team at contactme@wingspan-international.com for a free consultation and quotation.